First CrossLites Scholarship!
Scholarship Contest is open to High School, College and Graduate School students. Applicants will write a
reflective essay (400 - 600 words) based on one of Dr. Parker's quotes or messages. The winner's essay and
short bio will also be displayed on the CrossLites website. Click here
for more information on the Scholarship Contest.
Community Involvement
CrossLites will be joining in a partnership with Quest Inc., to inspire and empower Central Floridians
touched by disability.
Quest is the largest non-profit organization of its kind in Central Florida and assists over 1,000 people
with disabilities in Orange, Seminole, Osceola and Hillsborough Counties. For more information regarding
Quest or to learn how you could become involved with this wonderful organization, please visit
questinc.org.
Advertisements that are COMING SOON:
- Newspaper: As one of the oldest forms of mass media, newspaper advertisements continue
to be one of the largest forms of advertisement. Dr. Parker had a strong desire for his message to be spread
throughout the community by way of the newspaper. This year CrossLites will be advertising our first scholarship
contest in school newspapers across the country.
- Google Ads: Additionally, as Dr. Parker's wish of spreading his message through print is ushered into
the age of the internet, CrossLites has decided to begin advertising our website and spread Dr. Parker's
message via Google ads.
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CrossLites Organization is a perpetual trust fund of Dr. Charles Parker. Dr. Parker was a veterinarian who moved to
Florida upon retirement. Parker lived his life by being generous to those who were truly deserving and wished that his
money would benefit others long after his death. From this concern grew the idea of "CrossLites." Parker’s trust fund
is managed yearly by Bank of America and the Crummer Graduate School of Business
at Rollins College.
The mission of CrossLites.com is to communicate the message of Dr. Charles Parker. His message communicated many
different ideas revolving around developing a society where people care deeply for one another. In order to communicate
this message, CrossLites.com has sponsored many different activities that not only communicate this message, but also
demonstrate it. Detailed descriptions of past activities are found here and throughout the website that illustrate the
heart of Dr. Parker’s message.
The Favela Project, Summer 2006
CrossLites.com sponsored the development of a kitchen in a slum in Rio de Janeiro,
Brazil. Rio is riddled with many slums that are expanding at an alarming rate. Many of these slums, called 'favelas,'
lack basic infrastructure that would enable residents to perform simple tasks like cooking food. As a result,
CrossLites.com developed a project to build a kitchen in a favela in Rio to ensure that people who are hungry have
the opportunity to eat. Once CrossLites.com determined the slum most in need of a new kitchen, a team was sent to meet
the need and in the end, to demonstrate the message of Dr. Parker.
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The Christmas Party 12/22/05
CrossLites sponsored a Christmas party for underprivileged children complete with Christmas cookie decorating, opportunities
for children to color in coloring books, pin the tail on the reindeer, Christmas carol dancing, and assorted Christmas gift
give-aways. The event was concluded with surprise family pictures soon after available framed and waiting in a stocking.
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Relay for Life, 2005 & 2006
CrossLites was a sponsor of the Winter Park Relay for Life. We were a contributing sponsor, but also walked the laps
through the night. Relay for Life is a charity event that raises money to fight cancer. At the event there were many
former cancer patients, current cancer patients, and people with a desire to fight for a noble cause. This event takes
place every spring in Winter Park, Fl at Showalter Stadium. CrossLites.org was happy to contribute to the fight against
cancer, and even more enjoyed being involved in the actual walk, as it was a chance to spread Dr. Parkers message
through words and action.
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Rock the Universe, September 2004
CrossLites was an official sponsor for Universal Studio Orlando's Rock the Universe concert on September 10th & 11th, 2004.
Rock the Universe is a Christian rock festival that takes place at Universal Studios Florida once a year. CrossLites’ name
and logo was included on the back of a CD given out in conjunction with the CrossLites name and website displayed in park
directories and Praise & Worship Stage view age.
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26th Annual Citrus Parade & Champs and Capital One Bowl
CrossLites was proud to participate in the 26th Annual Orlando Citrus Parade presented by Delta Air Lines on
Saturday, December 30, 2006 in Downtown Orlando. The Parade aired on 150 markets and reached over 80% of the nation
and in Canada. The total parade audience: over 14,393,600. The following message was announced during the parade:
In addition, to the Citrus Parade, CrossLites sponsored the Capital One Bowl, which had an attendance of 60,774
and the Champs Sports Bowl, with an attendance of 40,168.
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Advertisements
- In January 2007, we had the billboard advertisement
- Daily effective circulation is 104,300 per day age 18+ exposures
- Billboard was located on the west side of I-4 between Conroy and John Young
- In the past, CrossLites has utilized different Marketing Mix/Campaigns in order to maximize view age of Dr.
Parker’s messages in an efficient and effective manner. It is CrossLites’ goal to have a year round presence,
which is effectively accomplished with our advertisement through action. CrossLites has previously sponsored
and participated in many events both at the local and national level. Traditional advertisements include billboards,
radio spots, newspapers and countless other avenues to support awareness of the CrossLites.com website and
continue to share Dr. Parker’s mission.
- We will be doing more exciting advertisements this year, which include high schools and colleges throughout
the country and Google Ads, see upcoming events for more information!
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